MicrosoftAdvertising.winmd is considered a type of Dynamic Link Library (DLL) file. Dynamic Link Library files, like MicrosoftAdvertising.winmd, are essentially a "guide book" that stores information and instructions for executable (EXE) files - like sapisvr.exe - to follow. These files were created so that multiple programs (eg. Windows) could share the same MicrosoftAdvertising.winmd file, saving valuable memory allocation, therefore making your computer run more efficiently.
Unfortunately, what makes DLL files so convenient and efficient, also makes them extremely vulnerable to problems. If something happens to a shared WINMD file, either it goes missing or gets corrupted in some way, it can generate a "runtime" error message. Runtime is pretty self-explanatory; it means that these errors are triggered when MicrosoftAdvertising.winmd is attempted to be loaded either when Windows is starting up, or in some cases already running. Some of the most common MicrosoftAdvertising.winmd errors include:
- Access Violation at address - MicrosoftAdvertising.winmd.
- MicrosoftAdvertising.winmd could not be found.
- Cannot find C:\Program Files\WindowsApps\Microsoft.XboxLIVEGames_2.0.139.0_x86__8wekyb3d8bbwe\MicrosoftAdvertising.winmd.
- Cannot register MicrosoftAdvertising.winmd.
- Cannot start Windows. A required component is missing: MicrosoftAdvertising.winmd. Please install Windows again.
- Failed to load MicrosoftAdvertising.winmd.
- The application has failed to start because MicrosoftAdvertising.winmd was not found.
- The file MicrosoftAdvertising.winmd is missing or corrupt.
- This application failed to start because MicrosoftAdvertising.winmd was not found. Re-installing the application may fix this problem.
Your MicrosoftAdvertising.winmd file could be missing due to accidental deletion, uninstalled as a shared file of another program (shared with Windows), or deleted by a malware infection. Furthermore, MicrosoftAdvertising.winmd file corruption could be caused from a power outage when loading Windows, system crash while loading MicrosoftAdvertising.winmd, bad sectors on your storage media (usually your primary hard drive), or quite commonly, a malware infection. Thus, it's critical to make sure your anti-virus is kept up-to-date and scanning regularly.